Innovitech joins forces with AluQuébec to support Quebec’s aluminum industry amid tariff crisis

June 19, 2025

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In response to the recent increase in U.S. tariffs on Canadian aluminum—from 25% at the beginning of the year to 50% as of June 4, 2025—Innovitech is proud to support AluQuébec as a strategic advisory partner in its new Al-liance Tariffs Initiative.

This initiative addresses a critical situation: Quebec’s aluminum industry is being hit hard by these tariff measures, threatening the competitiveness of processing companies, investment, employment, and the sustainability of key value chains vital to the sector’s economy.

Innovitech is committed to working alongside AluQuébec to build a collective and structured response to this crisis. Our collaboration aims to measure the real-time impacts of the tariffs, mobilize all stakeholders in the aluminum sector, and co-develop concrete solutions tailored to regional and sector-specific realities.

In particular, we are supporting the implementation of:

  • Rigorous data collection from the companies most affected
  • Working groups and thematic workshops bringing together experts, partners, and industry representatives
  • Strategic regional meetings, beginning with an on-site workshop in Chicoutimi, where we were present to listen to and support local stakeholders.

As a strategic and cross-cutting material, aluminum lies at the heart of key industries such as aerospace, transportation, and construction. Ensuring its sustainability and competitiveness in Quebec is vital to supporting innovation, energy transition, and regional economic development.

More than ever, this collective mobilization represents an opportunity to turn the crisis into a lever to strengthen our industrial ecosystem. Innovitech is proud to play an active role alongside AluQuébec and to contribute to building a more resilient future for Quebec’s aluminum value chain.

Al-liance tarifs

Témoignages

Charlotte Laramée

CEO

AluQuébec

In a context where Quebec’s aluminum industry is once again facing exceptional tariff measures, it was essential to surround ourselves with partners capable of combining strategic vision and operational capacity. That’s why we turned to Innovitech, a long-time partner recognized for its ability to turn challenges into transformative levers. Their expertise, combined with their deep understanding of our industrial ecosystem, makes them a natural ally in the implementation of the Al-liance Tariffs Initiative—a structuring approach in service of the resilience and sustainability of our industry.

Sofiane Benyouci

Managing Partner

Innovitech

In the face of this new escalation in the tariff war that is severely impacting the aluminum industry, it was essential for Innovitech to move from words to action. After co-signing the open letter alongside other committed leaders, we are now proud to be fully mobilized with AluQuébec through the Al-liance Tariffs Initiative. I’ve always greatly enjoyed working with Charlotte Laramée, a trusted partner for many years. That makes us even more enthusiastic to support her in her new role at the helm of AluQuébec, at such a strategic moment for the future of the sector. AluQuébec is a long-standing client of Innovitech, and this collaboration is part of our shared commitment to a more resilient, united, and innovation-driven industrial ecosystem.

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