Organising a national event
The brief
The MEDTEQ+ consortium has been organising an annual event since 2014 that brings together all players in the health technology industry with the aim of promoting collaboration, showcasing consortium programmes and members, and reimagining the industry.
In 2018, following its appointment as a Centre of Excellence for Commercialisation and Research, MEDTEQ+‘s mission was to support innovative SMEs across the country in order to position Canada on the international medical technology stage.
In 2019 and 2020, Innovitech’s objective was to produce an event that would reflect the new mission of MEDTEQ+ and position the consortium and its members as leaders in innovation in Canada.
Client
MEDTEQ+
Date
2020
The results
- Repositioning of the event; through a change of name and positioning on a national scale.
- Redefinition of the event’s brand image and name; all media were redefined, such as logo, website, graphic identity, etc.
- Evolution of the concept and format of the event; all the different elements of the event were rethought such as the programme, duration, speakers, topics, etc.
- Professionalization of the event.
The results
- +163% increase in enrolment between 2018 and 2020
- 150k+ total impressions on social media (Twitter and LinkedIn)
- 56k+ page views between October 2019 and January 2020
A few testimonials
“It was absolutely incredible. Much more productive than I anticipated, and we’ll definitely attend again next year.” – Christopher Kata, Director, Sales and Marketings, TrialStat Solutions Inc.
“I would like to congratulate you two and your colleagues on a very successful investment cocktail. The quality of presenting startups were top notch. Their 5 minutes were strong, had a great storyline, and covered all the necessary points for an investor.” – Joanne Wong, General Partner, REDDS Capital