Valuing results on a national scale
The brief
The aim of this project is to make the impact of the outstanding results of the projects supported under GARDN II visible within a short period of time, in order to promote them on a national scale, both to the general public and to target audiences (industries and governments),
Client
GARDN (Green Aviation Research & Development Network)
Date
2020
The results
Innovitech designed an interactive web page, writing the projects in layman’s terms to make them accessible to as many people as possible, in order to show visually and concretely the impact and integration of the various GARDN projects. Once the page was created, a media relations and social media campaign was launched across Canada.
The results
- 742k+ total impressions on social media (Twitter and LinkedIn)
- 9,000 total engagements on social media
- 1,500 clicks on the URL