Communication strategy and promotion for the Launch of the SMASH Declaration 

The mandate:

The launch of SMASH (Signature Molecular Approach to Systemic Hyperlipidemias) represents an innovative initiative by ECOGENE-21 aimed at improving access to the diagnosis and treatment of rare and severe lipid disorders. This international collaborative network, which brings together researchers, clinicians, patient organizations, and stakeholders, seeks to unite efforts for better management of these rare and severe lipid diseases.

Innovitech was commissioned to develop the first phase of the SMASH website, including the site’s structure, content writing, and managing Boréale, the agency responsible for the design of the website. We also developed a communication plan and designed visual materials to ensure a successful launch of the SMASH initiative.