Commercialization Strategy for Skis Panache 

February 20, 2025

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The Mandate:

Skis Panache, a Quebec-based company specializing in the design and manufacturing of high-performance carbon fiber skis, is reaching a new milestone in its development by joining the first “Élévation” incubation cohort of MONTX. Based in the Mont-Tremblant region, MONTX supports and accelerates businesses in the sports, wellness, and outdoor sectors. 

Innovitech assisted the three founders of Skis Panache in developing their commercialization strategy to optimize their positioning and structure their growth in the ski industry.  

Client
Skis Panache

Achievements:

Over six executive coaching sessions, Innovitech carried out the following:  

  • Conducted a market analysis and a technical-commercial diagnosis. 
  • Enhanced the action plan and developed commercial hypotheses for the 2024-2028 period. 
  • Identified a key early adopter. 
  • Established a market trend monitoring system, tracking developments in the ski industry, particularly regarding climate change challenges. 
  • Strengthened the business ecosystem by establishing connections within the business community to solidify relationships and opportunities for Skis Panache. 
  • Developed a market penetration strategy based on differentiation, emphasizing engineering and the manufacturing of a carving ski while highlighting the company’s Quebec identity. 

What our client had to say

Pascal Proulx

Co-founder

Skis Panache

Working with Jean-Philippe as part of the MontX program has been both an enriching and motivating experience. His contagious enthusiasm has constantly pushed us—and continues to push us—to go further while staying focused on our goals. Thanks to his guidance and the many challenges he set for us, we were able to refine our vision and structure our growth with a solid strategic approach. A remarkable collaboration that continues to inspire our journey!

Further Reading