Managing Communication Needs for an Innovative Company

The mandate:

Photon etc. is a Montreal-based company specializing in the design and manufacturing of hyperspectral and infrared imaging systems. Since 2021, Innovitech has collaborated with the organization to manage its weekly communications. Our partnership has involved implementing and executing a comprehensive communication strategy aimed at increasing Photon etc.’s visibility in the photonics industry.

The achievements:

• Establishment of a communication plan with clearly defined objectives, target audiences, key messages, and channels.
• Weekly management of social media platforms, focusing on creating relevant and engaging content.
• Website maintenance.
• Creation of newsletters.
• Writing articles and blogs.
• Management of Google Ads and LinkedIn Business campaigns.
• Data analysis.

The results:

• An average increase of 50% in the number of subscribers across various communication platforms (LinkedIn goals achieved six months ahead of schedule).
• Significant growth in user engagement, with a notable increase in social media interactions.