Create and develop a brand identity
The brief
GARDN wanted to launch an event focusing on the decarbonisation of air transport, particularly on sustainable aviation fuels. The communications team was entrusted with defining the branding of the event.
Client
The Green Aviation Research and Development Network (GARDN)
Date
2019
The results
After defining the objectives of the event and the audiences to be reached, the team developed the branding of the event (name and slogan of the event, creation of the logo, visual environment), its positioning (elements of language and description) and its deployment on the various communication media (website, social networks, promotional documents and others). Note: due to the COVID-19 pandemic, the event was suspended.