{"id":2951,"date":"2024-10-17T16:08:23","date_gmt":"2024-10-17T20:08:23","guid":{"rendered":"https:\/\/innovitech.com\/en\/our_work\/conference-virtuelle-et-branding-devenement\/"},"modified":"2025-01-29T15:56:41","modified_gmt":"2025-01-29T20:56:41","slug":"conference-virtuelle-et-branding-devenement-2","status":"publish","type":"achievement","link":"https:\/\/innovitech.com\/en\/our-work\/conference-virtuelle-et-branding-devenement-2\/","title":{"rendered":"Virtual conference and event branding\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-large-font-size\">The <strong>mandate:<\/strong><\/p>\n\n\n\n<p class=\"has-large-font-size\">In 2018, Innovitech identified a high-potential niche sector: artificial intelligence applied to the space industry. Several large companies began integrating this technology into their development, and applications such as autonomous decision-making, astronaut medical assistance, and anomaly detection were emerging. However, the bridges between the two industries were absent. For this reason, Innovitech decided to partner with Euroconsult to create the very first AI event dedicated to space in Canada.<\/p>\n\n\n\n<p class=\"has-large-font-size\">In early 2019, Innovitech&#8217;s event and communication team launched the strategic planning and design of this major new event in Canada, which would hold its inaugural edition in June 2020 in Montreal: creating a new brand and graphic identity, building the communication strategy and its execution, planning, and managing all logistical aspects of the event.<\/p>\n\n\n\n<p class=\"has-large-font-size\">In May 2020, the team decided to postpone the event to 2021 and transition to a fully virtual format to adapt to the challenges posed by the pandemic.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-secondary-color has-white-background-color has-text-color has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-large-font-size\"><\/p>\n\n\n\n<p class=\"has-large-font-size\">The<strong> achievements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">Creation of a new brand and graphic identity for the event.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Development and implementation of the communication strategy.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Adaptation and management of an in-person event to a fully virtual format.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Creation and video editing: training and conference videos.<\/li>\n\n\n\n<li class=\"has-large-font-size\">National and international marketing campaigns.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Virtual event management.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-large-font-size\">The <strong>results<\/strong> :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-large-font-size\">336 registered participants from 4 different continents.<\/li>\n\n\n\n<li class=\"has-large-font-size\">100% of our 38 partners confirmed their participation virtually.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Over 50 international speakers.<\/li>\n\n\n\n<li class=\"has-large-font-size\">A participation rate of over 85%.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Presentations and conferences viewed more than 2,500 times.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Over 800K cumulative impressions on social media.<\/li>\n\n\n\n<li class=\"has-large-font-size\">Over 30 articles in the press.<\/li>\n\n\n\n<li class=\"has-large-font-size\">100% of survey respondents indicated they wanted to participate in the next edition of the event.\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.aixspace.ca\/\" target=\"_blank\" rel=\"noopener\">En savoir plus<span class=\"extra-markup\"><\/span><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mandate: In 2018, Innovitech identified a high-potential niche sector: artificial intelligence applied to the space industry. Several large companies began integrating this technology into their development, and applications such as autonomous decision-making, astronaut medical assistance, and anomaly detection were emerging. However, the bridges between the two industries were absent. For this reason, Innovitech decided&hellip;<\/p>\n","protected":false},"featured_media":1093,"template":"","achievement-category":[66],"class_list":["post-2951","achievement","type-achievement","status-publish","has-post-thumbnail","hentry","achievement-category-aerospace"],"acf":[],"_links":{"self":[{"href":"https:\/\/innovitech.com\/en\/wp-json\/wp\/v2\/achievement\/2951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/innovitech.com\/en\/wp-json\/wp\/v2\/achievement"}],"about":[{"href":"https:\/\/innovitech.com\/en\/wp-json\/wp\/v2\/types\/achievement"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/innovitech.com\/en\/wp-json\/wp\/v2\/media\/1093"}],"wp:attachment":[{"href":"https:\/\/innovitech.com\/en\/wp-json\/wp\/v2\/media?parent=2951"}],"wp:term":[{"taxonomy":"achievement-category","embeddable":true,"href":"https:\/\/innovitech.com\/en\/wp-json\/wp\/v2\/achievement-category?post=2951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}